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Journey Claimer: Discussing True Happiness with Run Bimma


I’m passionate about inspiring and teaching others to pursue their own unique journey. My hope is to see a future of more positive, happy individuals doing what they love for a living and encouraging others to do so as well. I spend my time as the Social Media Manager for Saucony, a Storyteller, and creator of the Journey Claimer movement. Though currently based in Boston, I was born and raised in Baton Rouge, LA. While working at a company in the IT department after college helped pay my student loans, my drive to claim my journey has awarded me with numerous accolades. In 2012, I was named on Baton Rouge Business Report’s “40 Under 40” list. In 2014, HypeBeast magazine featured me in their Essentials column showcasing one of my first designs for Saucony Originals and I was a featured speaker at the 2014 TEDxFenway event.

At universities and organizations, I teach students and young professionals how to discover their passion, distinguish themselves, and claim their journey. Also, I enjoy designing sneakers for the Saucony Originals line that appear on the shelves of specialty boutiques like Sneaker Politics. Since I was kid, I’ve always loved sneakers and I appreciate the opportunity to be able to create sneakers that will inspire others.

Here’s how I opened my life up to some incredible opportunities:

How did you discover your passion?

While living in Louisiana in 2011, I was unhappy with my life at just 24. I was dumped by my girlfriend, still living at home with my mom, working at a job I hated with a boss that constantly insulted me, and paying down a mountain of student loan debt. I was like the living, breathing, and the walking dead. I was long overdue for change in my life and I decided to actively take control of my happiness. My solution was simple, yet life changing: to discover what I was passionate about in life. After a bit of resistance and self doubt, I decided to start running and start a blog. In a short amount of time, without even realizing it, I discovered two things I was passionate about, running and social media.

How did you distinguish yourself?

A mentor challenged me to distinguish what I was doing by connecting the running community in Louisiana through Social Media. Up until this point, I was tweeting the most random things about running and over tagging. Her advice helped me focus gave birth to the idea of Run Louisiana. Run Louisiana is a community of runners across the state of Louisiana. One of the first ways to distinguish what I was doing was by simply giving the running community a name and then creating the hashtag #RunLouisiana to be used on Social Media by runners across the state. I remember being afraid to do this because I wasn’t sure that people would join in. But being distinguished outweighed my fear of people’s thoughts. 

How did you claim your journey?

Before passing away from colon cancer in December of 2011, my father told me ”we’re here for a limited time only, choose to be happy. If you can achieve a life you’re happy with, I’ll be proud. Claim Your Journey.” I chose to take my father’s advice to be happy and quit my first full time job out of college. I was miserable and only worked there for a paycheck that barely paid my student loans. I wasn’t passionate about the work I was doing there. It wasn’t all romantic after I quit my job. I went from making $45,000 a year to working three jobs and barely clearing $15,000 a year. At one point, I remember having $2 in my bank account. But I loved what I was doing. It turned out that quitting my job was the best thing that could have ever happened to me because I no longer felt dead. I felt that I was finally alive for the first time in my life. By choosing happiness as my top priority, I opened my life up to some incredible opportunities. Six months later, I was offered a position at Saucony as the Social Media Manager. 

For each Journey Claimer feature, I ask individuals who are pursuing their own unique journey in life to share how they discovered their passion, distinguished themselves, and claimed their journey. Follow @RunBimma on Instagram and look for a post every Wednesday announcing the Journey Claimer of the week.